MIRAMAR, FL – June 8, 2018 – For the 20th consecutive year, Telemundo 51 / WSCV partnered with Liga Contra el Cancer through its annual Liga Contra el Cancer (League Against Cancer) Telethon to raise $ 5,291,276 to benefit cancer patients in our community. Since the telethon’s first airing in 1999, Telemundo 51 has raised more than $75 million for cancer patients in South Florida. The live broadcast from the Miami-Dade Expo Center aired Saturday, June 2nd from 5PM to midnight. The star-studded show was hosted by Telemundo 51’s news anchors Daisy Ballmajó and Fausto Malavé along with Telemundo Network hosts, Jessica Carrillo, Adamari Lopez and Marco Antonio Regil who participated in the telethon for the first time along with a stellar cast of local and national celebrities and entertainers.
“For the last 20 years, our community has stepped up with record-setting donations to raise more than $75 million dollars for Liga Contra el Cancer and patients in our area,” said Jorge Carballo, President and General Manager, Telemundo 51. “We are very proud of our partnership with Liga Contra el Cancer and the commitment from our Telemundo family to come together to continue providing much needed lifesaving medical treatment to cancer patients who don’t have the financial resources to battle the disease on their own.”
Telemundo 51’s live broadcast of the Liga Contra el Cancer Telethon was the most watched program in South Florida on Saturday, June 2, from 7pm – 11pm among all key demos: Adults 18-34, Adults 18-49, Adults 25-54 and Adults 35+, regardless of language. On the digital front, the Liga Contra el Cancer Telethon reached 177, 763 users on Facebook, generated 188,252 Instagram impressions and garnered 69,074 views on Telemundo51.com.
The Liga Contra el Cancer Telethon was supported by dozens of volunteers and celebrities such as renowned Telemundo Network host, Don Francisco along with WSCV’s news anchors and reporters, Alejandra Molina, Gloria Ordaz, Alejandro Isturiz, Adriana Delgado, Mariana Rodriguez, Adrian Criscaut, Leticia Hernandez, Carlos Maxwell, Jasmina Marazita, David Rodriguez, Ariel Rodriguez, Luis Carrera, Adrian Lopez, Marilys Llanos, Yuniesky Ramirez, Fernando Giron and Maylin Legañoa. Telemundo personalities; Cynthia Bague, Juan Manuel Cortes, Luis Alfonso Borrego, Carolina Sandoval, Karla Gomez also joined the live telethon in Miami. The telethon featured performances by Oscar D’ Leon, Bacilos, Nacho, Jon Secada, Mirella Cesa, Aymee Nuviola, Guillermo Davila, Carlos Manuel, Periko and Jessi León, Carlos Oliva, Amarury Gutiérrez, Lena Burke, Celia Cruz All Stars, Leslie Cartaya, Marger, DJ Yus, El Micha, El Chacal and Jacob Forever.
Source: NSI Overnight Ratings for Saturday, June 2, 2018. Ratings based on 7PM-11PM Time period among all broadcast stations in the Miami DMA. Digital Metrics Source: Adobe Analytics (June 2, 2018).